Chipotle’s Happy Pigs

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This topic contains 6 replies, has 6 voices, and was last updated by Avatar of Jezzi Jezzi 9 years, 11 months ago.

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  • #16397
    Avatar of Jezzi
    Jezzi
    Participant

    In light of the latest craze in identifying business ethics and social responsibility of corporations, I thought I’d share something I found while doing a strategic management project on Denver based Chipotle Mexican Grill.

    Did you know that Chipotle uses free-range pigs in their carnitas? Free-range pigs are raised outside (in open pastures) without anti-biotics or growth hormones and they aren’t fed animal bi products (strict vegitarian diet). Their supplier is Niman Ranch from Iowa. They comply with sustainable agriculture methods that take into consideration the idea of “food with integrity.” The result of all of this is great tasting pork. In fact, after switching to free-range pork, Chipotle raised the price of their carnitas $1/burrito and sales have doubled since.

    This is prime example of a company taking social responsibility very seriously and taking care of their customers. They’re giving them good quality food without sacrificing their profit margins and taking care of the environment. In fact, it is their trademark. People know that when they go to Chipotle, they will have the best quality and great tasting food. No, this is not a sales pich. :)

    #16416
    Avatar of Powm
    Powm
    Participant

    oink oink

    #16431
    Avatar of Sovie
    Sovie
    Participant

    That’s what maple leaf did with their Prime naturally brand. They feed their chickens a strict vegetarian grain diet.

    #16449
    Avatar of cinderelly
    cinderelly
    Participant

    [i]Originally posted by Jezzi[/i]
    In light of the latest craze in identifying business ethics and social responsibility of corporations, I thought I’d share something I found while doing a strategic management project on Denver based Chipotle Mexican Grill.

    Did you know that Chipotle uses free-range pigs in their carnitas? Free-range pigs are raised outside (in open pastures) without anti-biotics or growth hormones and they aren’t fed animal bi products (strict vegitarian diet). Their supplier is Niman Ranch from Iowa. They comply with sustainable agriculture methods that take into consideration the idea of “food with integrity.” The result of all of this is great tasting pork. In fact, after switching to free-range pork, Chipotle raised the price of their carnitas $1/burrito and sales have doubled since.

    This is prime example of a company taking social responsibility very seriously and taking care of their customers. They’re giving them good quality food without sacrificing their profit margins and taking care of the environment. In fact, it is their trademark. People know that when they go to Chipotle, they will have the best quality and great tasting food. No, this is not a sales pich. :)

    There are Chipotle’s out here in San Diego and there carnitas are very good. This is not an endorsement either ;D.

    #16464
    Avatar of fallencharm
    fallencharm
    Participant

    Im happy for the pigs

    #16482
    Avatar of Ikeson007
    Ikeson007
    Participant

    [i]Originally posted by fallencharm[/i]
    Im happy for the pigs

    hahaha…okay

    i’m not a big pig eater. i like the cow burrito from chipotle ummmm yum yum

    #16499
    Avatar of Jezzi
    Jezzi
    Participant

    Did you mean the barbacoa? That’s my new favorite. I’ve gotten sick of eating the carnitas all the time.

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